The Get Good or Get Off Social Media Marketing Program is all about getting your foundations right, covering strategy, platform selection and set up, and creating your content strategy.

Social media marketing can be overwhelming and time-consuming for any business owners. Making strategic decisions, optimising and branding your platforms and creating content that makes an impact with your ideal audience is important to your marketing success. 

Instead of jumping in headfirst and deploying random acts of social media, sign up for this in-depth course to get your social media marketing sorted, the right way. Get good at your social media marketing.


UPDATE

Our commitment to helping small business in these challenging times, means we have reduced the price from $249 down to $149 until the end of the financial year.

This is an important time to continue marketing and stay visible and connected with your network.

Course Curriculum

  • 1

    Introduction

    • Introduction to the program

    • Social Media Habits Quiz Final

  • 2

    Module 1 - Get Your Social Media Strategy Right

    • Get Good at Strategy Introduction

      FREE PREVIEW
    • Lesson 1 Intro from Ailsa Page

    • Lesson 1 Part A

    • Lesson 1 Part A Downloadable Slides

    • Lesson 1 Part B

    • Lesson 1 Part B Downloadable Slides

    • Lesson 1 Part C - Reasons to be ON

    • Lesson 1 Part C Downloadable Slides

    • Reasons to be ON - The Pyramid Model

    • Worksheet One - Get Strategic

    • Lesson 2. WHO – Target Market

    • Lesson 2 - Target Market

    • Lesson 2 Target Market Downloadable Slides

    • Lesson 2 Target Market Worksheet

    • Lesson 3. WHERE - Platforms

    • Lesson 3 Platform Strategy

    • Lesson 3 Platform Strategy Downloadable Slides

    • Lesson 3 Audit

    • Lesson 4. HOW

    • Lesson 4 - How to Get Good to Strategy

    • Lesson 4 How Downloadable Slides

    • Lesson 4 Tools and Skills Audit

    • Lesson 5. WHAT - Roles & Content

    • Lesson 5 Strategy & Roles

    • Lesson 5 Roles Downloadable Slides

    • Lesson 6. WHEN - Timing & Energy

    • Lesson 6A Your Customers

    • Lesson 6A Your Customers Downloadable Slides

    • Lesson 6 Timing Research Worksheet

    • Lesson 6B Your Energy

    • Lesson 6B Your Energy - Downloadable Slides

    • Lesson 6B Energy Time Planner Worksheet

    • Lesson 6C Your Investment

    • Lesson 6C Your Investment Downloadable Slides

    • Lesson 6C Time Investment Worksheet

    • Lesson 6D Now versus Later

    • Lesson 6D Now versus laterDownloadable Slides

    • Lesson 6D Now versus Later Worksheet

    • Lesson 7 Evaluation

    • Lesson 7A Measuring

    • Lesson 7A Measuring Downloadable Slides

    • Lesson 7B Impact on Business

    • Lesson 7B Impact on Business Downloadable Slides

    • Lesson 7 Evaluation Worksheet

    • Lesson 7 Measuring Worksheet

    • Additional Reading and Resources

  • 3

    Module 2 - Get on the Right Platform

    • Get Good - How to Pick the Right Social Media Platform Intro

    • Lesson 1 Platform selection

    • Lesson 1 Platform Selection

    • Lesson 1 Downloadable Slides A

    • Lesson 1 Downloadable Slides B

    • Lesson 2 Platform Features - Facebook

    • Lesson 2 Facebook Downloadable Slides

    • Lesson 2 Platform Features - LinkedIn

    • Lesson 2 LinkedIn Downloadable Slides

    • Lesson 2 Platform Features - Twitter, Pinterest, Instagram & YouTube

    • Lesson 2 Twitter Pinterest Instagram YouTube Downloadable Slides

    • Lesson 3 Who Uses What Social Media

    • Lesson 3 Downloadable Slides

    • REFERENCE - Yellow-Social-Media-Report-2018-Consumer

    • REFERENCE - Yellow-Social-Media-Report-2018-Businesses

    • REFERENCE - Sensis Social Media Report 2017

    • Lesson 4 How to Research Your Customers

    • Lesson 4 Research Downloadable Slides

    • LESSON 4 Sample Scripts for Asking What Platform are you on?

    • Lesson 4 - Search & Social

    • Lesson 4 Search Techniques Downloadable Slides

  • 4

    Module 3 - Get Your Social Media Set Up

    • Get Good – Get Set Up

    • Get Set Up Overview

    • Lesson 1 LinkedIn Set Up

    • Lesson 1 LinkedIn Downloadable Slides

    • Lesson 1 LinkedIn Profile Worksheet

    • Lesson 2 Facebook SetUp

    • Lesson 2 Facebook Downloadable Slides

    • Lesson 2 Facebook demo

    • Lesson 3 Twitter Set Up

    • Lesson 3 Twitter Downloadable Slides

    • Lesson 3 Twitter demo

    • Lesson 4 Instagram Overview

    • Lesson 4 Instagram Set Up Downloadable Slides

    • Lesson 4 Instagram demo

    • Lesson 5 Pinterest Set Up

    • Lesson 5 Pinterest Downloadable Slides

    • Lesson 5 Pinterest Demo Part A

    • Lesson 5 Pinterest Demo Part B

    • Lesson 6 YouTube Set Up

    • Lesson 6 YouTube Set Up Downloadable Slides

    • Lesson 6 YouTube Links Demo

    • Lesson 6 YouTube Customisation Demo

  • 5

    Module 4 - Get Your Content Sorted

    • Get Good at Content

      FREE PREVIEW
    • Content Overview

    • Lesson1 Content Types

    • Lesson 1 Content Types Downloadable Slides

    • Lesson 1 LinkedIn Article Demo

    • Lesson 1 Twitter Content

    • Lesson 2 Content Creation versus Content Curation

    • Lesson 2 Content Creation vs Curation Downloadable Slides

    • Lesson 3 Curation Overview

    • Lesson 3 Content Curation Downloadable Slides

    • Lesson 3 Facebook Curation Demo

    • Lesson 3 LinkedIn Curation

    • Lesson 3 LinkedIn Content Hashtags Demo

    • Lesson 3 Twitter Curation Demo

    • Lesson 4 Image Creation & Curation

    • Lesson 4 Image Creation & Curation Downloadable Slides

    • Lesson 5 Good versus Great Posts

    • Lesson 5 Good versus Great Posts Downloadable Slides

    • Lesson 6 Planning Your Content for the Year

    • Lesson 6 Plan Your Content for a Year Downloadable Slides

    • Yearly Planner for Post Ideas Worksheet

    • Yearly Content Planner Worksheet Importance You and Your Customer

    • Yearly Content Planner Evergreen Content Worksheet

    • Yearly Content Planner Time Sensitive Content Worksheet

    • Monthly Post Planner (with example)

    • Post Planner Downloadable Excel File

    • Lesson 7 101 Ideas for Content

    • Lesson 7 101 Content Ideas Downloadable Slides

    • 101 Content Ideas

    • Content Ideas Based on Days

    • Lesson 8 Repurposing Content

    • Lesson 8 Repurposing Content Downloadable Slides

    • Lesson 8 Examples of Re-purposed Content

    • Blog / LinkedIn Article Editorial Calendar Template

    • Content & Social Media Promo Planner

    • Annual Marketing Plan

    • Content Creation - Promotion Repurpose Curation Worksheet

    • Quarterly Marketing Plan

  • 6

    Time to Get Really Good!

    • Congratulations!

About the instructor

Marketing Sherpa & Digital Demystifier

Jo Saunders Ailsa Page

This is the instructor section. You can use this space to tell and show your students who you are and why you're the perfect person to teach the course you're offering. You can talk about your work and education history, and really anything else that shows off who you are so your students get excited about learning from you. You're the expert after all, this is your chance to shine!

What others have been saying about this course:

2021 Concession
Sign up by 30 June 2021 for discounted pricing!

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