The Get Good or Get Off Social Media Marketing Program is all about getting your foundations right, covering strategy, platform selection and set up, and creating your content strategy.

Social media marketing can be overwhelming and time-consuming for any business owner. 

Making strategic decisions, optimising and branding your platforms and creating content that makes an impact with your ideal audience is important to your marketing success. 

Instead of jumping in headfirst and deploying random acts of social media, sign up for this in-depth course to get your social media marketing sorted, the right way.

UPDATE

Our commitment to helping small business in these challenging times so for every course sold you get one hour face to face mentoring session with either Ailsa or Jo to help you continue marketing and stay visible and connected with your networks.


Is it time to get good at your social media marketing? Get started.

Course Curriculum

  • 1

    Introduction

    • Introduction to the program

    • Social Media Habits Quiz Final
  • 2

    Module 1 - Get Your Social Media Strategy Right

    • Get Good at Social Media Strategy An Introduction by Course Creators Ailsa Page and Jo Saunders

      FREE PREVIEW

    • Lesson 1 How to Make the most of this lesson from Ailsa Page

    • Lesson 1 Part A In this lesson you will clarify your purpose for being on social media.

    • Lesson 1 Part A Support Materials

    • Lesson 1 Part B How to Align Your Social Media Strategy to Your Business Goals

    • Lesson 1 Part B Support Materials

    • Lesson 1 Part C - Smart Reasons to be ON Social Media - versus not so smart reasons.

    • Lesson 1 Part C Support Materials

    • Support Materials- The Pyramid Model

    • Worksheet One - Get Strategic

    • Lesson 2. Understanding WHO is your Target Market on Social Media

    • Lesson 2 - Understanding WHO is your Target Market on Social Media and HOW to find them online

    • Lesson 2 Target Market Resources

    • Lesson 2 Target Market Worksheet

    • Lesson 3. WHERE Overall of Social Media Platforms and the best Platforms for you to be on.

    • Lesson 3 Developing Your Platform Strategy

    • Lesson 3 Platform Strategy Resources

    • Lesson 3 Audit

    • Lesson 4. Managing Your Social Media Options for HOW to do it.

    • Lesson 4 - Overview of different options available for DIY or Outsourcing your social media

    • Lesson 4 Resource Materials

    • Lesson 4 Resource Tools and Skills Audit

    • Lesson 5. Social Media Engagement and Content Options - WHAT - Roles & Content are right for you?

    • Lesson 5 Social Media Roles for Different Strategies a deep dive.

    • Lesson 5 Resources for Social Media Roles for Different Strategies

    • Lesson 6. WHEN Should I Post? Scheduling, post timing and making your social media manageable.

    • Lesson 6A Finding the best time to post for your customers.

    • Lesson 6A Support Resources

    • Lesson 6 Social Media Best Timing Research Worksheet

    • Lesson 6B Social Media Post Timing Making It Achievable for You

    • Lesson 6B Support Resources

    • Lesson 6B Energy Time Planner Worksheet

    • Lesson 6C Getting A Good Return On Investment with Your Social Media

    • Lesson 6C Support Materials

    • Lesson 6C Time Investment Worksheet

    • Lesson 6D Social Media Scheduling When to do it and when not to. Getting the formula right.

    • Lesson 6D Now versus later support materials

    • Lesson 6D Now versus Later Worksheet

    • Lesson 7 Social Media Evaluation

    • Lesson 7A Ways to Measure Social Media

    • Lesson 7A Social Media Measurement Support Materials

    • Lesson 7B Measuring Social Media Impact on Business

    • Lesson 7B Impact on Business Resources

    • Lesson 7 Social Media Evaluation Tool

    • Lesson 7 Social Media Measurement Tool

    • Additional Reading and Resources
  • 3

    Module 2 - Get on the Right Platform

    • Get Good - How to Pick the Right Social Media Platform Intro

    • Lesson 1 Platform selection

    • Lesson 1 Platform Selection

    • Lesson 1 Downloadable Slides A

    • Lesson 1 Downloadable Slides B

    • Lesson 2 Platform Features - Facebook

    • Lesson 2 Facebook Downloadable Slides

    • Lesson 2 Platform Features - LinkedIn

    • Lesson 2 LinkedIn Downloadable Slides

    • Lesson 2 Platform Features - Twitter, Pinterest, Instagram & YouTube

    • Lesson 2 Twitter Pinterest Instagram YouTube Downloadable Slides

    • Lesson 3 Who Uses What Social Media

    • Lesson 3 Downloadable Slides

    • REFERENCE - Yellow-Social-Media-Report-2018-Consumer

    • REFERENCE - Yellow-Social-Media-Report-2018-Businesses

    • REFERENCE - Sensis Social Media Report 2017

    • Lesson 4 How to Research Your Customers

    • Lesson 4 Research Downloadable Slides

    • LESSON 4 Sample Scripts for Asking What Platform are you on?

    • Lesson 4 - Search & Social

    • Lesson 4 Search Techniques Downloadable Slides

  • 4

    Module 3 - Get Your Social Media Set Up

    • Get Good – Get Set Up

    • Get Set Up Overview

    • Lesson 1 LinkedIn Set Up

    • Lesson 1 LinkedIn Downloadable Slides

    • Lesson 1 LinkedIn Profile Worksheet

    • Lesson 2 Facebook SetUp

    • Lesson 2 Facebook Downloadable Slides

    • Lesson 2 Facebook demo

    • Lesson 3 Twitter Set Up

    • Lesson 3 Twitter Downloadable Slides

    • Lesson 3 Twitter demo

    • Lesson 4 Instagram Overview

    • Lesson 4 Instagram Set Up Downloadable Slides

    • Lesson 4 Instagram demo

    • Lesson 5 Pinterest Set Up

    • Lesson 5 Pinterest Downloadable Slides

    • Lesson 5 Pinterest Demo Part A

    • Lesson 5 Pinterest Demo Part B

    • Lesson 6 YouTube Set Up

    • Lesson 6 YouTube Set Up Downloadable Slides

    • Lesson 6 YouTube Links Demo

    • Lesson 6 YouTube Customisation Demo
  • 5

    Module 4 - Get Your Content Sorted

    • Get Good at Content

      FREE PREVIEW

    • Content Overview

    • Lesson1 Content Types

    • Lesson 1 Content Types Downloadable Slides

    • Lesson 1 LinkedIn Article Demo

    • Lesson 1 Twitter Content

    • Lesson 2 Content Creation versus Content Curation

    • Lesson 2 Content Creation vs Curation Downloadable Slides

    • Lesson 3 Curation Overview

    • Lesson 3 Content Curation Downloadable Slides

    • Lesson 3 Facebook Curation Demo

    • Lesson 3 LinkedIn Curation

    • Lesson 3 LinkedIn Content Hashtags Demo

    • Lesson 3 Twitter Curation Demo

    • Lesson 4 Image Creation & Curation

    • Lesson 4 Image Creation & Curation Downloadable Slides

    • Lesson 5 Good versus Great Posts

    • Lesson 5 Good versus Great Posts Downloadable Slides

    • Lesson 6 Planning Your Content for the Year

    • Lesson 6 Plan Your Content for a Year Downloadable Slides

    • Yearly Planner for Post Ideas Worksheet

    • Yearly Content Planner Worksheet Importance You and Your Customer

    • Yearly Content Planner Evergreen Content Worksheet

    • Yearly Content Planner Time Sensitive Content Worksheet

    • Monthly Post Planner (with example)

    • Post Planner Downloadable Excel File

    • Lesson 7 101 Ideas for Content

    • Lesson 7 101 Content Ideas Downloadable Slides

    • 101 Content Ideas

    • Content Ideas Based on Days

    • Lesson 8 Repurposing Content

    • Lesson 8 Repurposing Content Downloadable Slides

    • Lesson 8 Examples of Re-purposed Content

    • Blog / LinkedIn Article Editorial Calendar Template

    • Content & Social Media Promo Planner

    • Annual Marketing Plan

    • Content Creation - Promotion Repurpose Curation Worksheet

    • Quarterly Marketing Plan
  • 6

    Time to Get Really Good!

    • Congratulations!

About the instructor

Marketing Sherpa & Digital Demystifier

Jo Saunders Ailsa Page

A true dynamic duo Jo Saunders and Ailsa Page bring their complimentary experience, skills and passion to this course. Jo Saunders is an international LinkedIn expert, digital marketing strategist and social media educator guiding businesses in the era of social business. Ailsa Page is a marketing dynamo and small business marketing expert who helps businesses both in Australia and globally to navigate the marketing maze and improve their bottom line.